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Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

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Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

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Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

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World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

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Gallop Into Adventure

Let imaginations run wild with exciting toys based on the upcoming series.

Shop Now

Inspire Big Dreams

Kids can create their own Mini BarbieLand with new dolls, houses, and more.

Shop Now

Inclusive Playtime

Encourage empathy and acceptance with our new Blind Barbie Fashionista doll.

Shop Now

World of Suprises

Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.

Shop Now
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DREAM EVEN BIGGER

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Featured Content

The Future of Pink Is Green

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The Future of Pink Is Green

Benefits of Doll Play

Barbie Diversity

Barbie Dream Gap Project